What is Mobile Marketing ?

Mobile marketing covers a large set of applications which basically revolutionized the way modern companies conduct their business. Unlike any other existing media, mobile marketing enables distribution of interactive and personalized information to the consumer at the most appropriate time and place in the right context, and it provides an unprecedented opportunity to establish a direct link with consumer. The space-time paradigm on which traditional marketing is based implodes into the “virtual now” of the network age and introduction of mobile technology into the business space is the ultimate catalyst of this information.

Thanks to advancements in mobile technologies and utilization of them in customer service, many daily activities became spatially an temporally flexible. Now it is possible for one to conduct financial transactions or book a flight while waiting in line at supermarket. Mobile services allow subscriber not only to engage in their routine activities conveniently while they are on the move, but they provide updates about various kind of news anytime, anywhere. Traffic, weather, sports, news, stock exchange updates and promotional messages are among many kind of notifications that subscribers can opt into receive. In addition, the music, video and gaming capabilities of mobile devices entertain mobile users during the slow points of the day. The inherent characteristics of mobile device such as exceptionally personal, always with the users, always connected and always on, when combine with the aforementioned technology capabilities, make mobile marketing for one to one marketing and an extremely powerful for customer relationship management.

Mobile marketing is the creation, communication, and delivery of customer value through the wireless, mobile medium. It has a significant impact on entire value creation chain of companies both by enhancing existing and prospective customer communication, service, and support through cheap, measurable, interactive, highly personalized and well targeted information delivery and by improving internal communication and operations.